The Secret to Growing Your LinkedIn Audience

man speaking about LinkedIn

I have over 20,000 connections on LinkedIn – mostly from Thailand.

As a result, often when I go to events I meet people who know me that I’ve never met and who have never worked with our social media agency in Bangkok before.

That’s what Mark Schaefer describes in his book as being KNOWN.

Obviously, there is business value to having a strong professional network. So what’s the secret?

Well, a couple of things.

Firstly, identify who your ideal audience is. LinkedIn makes it very easy to connect to your exact demographics. You can filter by location, job title and industry. So if you want to connect to every HR manager in the automotive industry in Pattaya, what’s stopping you? If you need help,  our social media agency in Bangkok can take care of this for you.

Secondly, I am very liberal with who I connect to. As long as they’re in Thailand and their profile isn’t too crazy, I will accept.

Many people are too cautious about who they accept on LinkedIn, which I think is a mistake. Treat LinkedIn like a networking event. You never know where your next piece of business will come from.

Another key area that most people miss is to leverage your CEO branding on LinkedIn to connect to people you already know, clients, colleagues, leads, etc. It’s a great way to stay in touch and keep share of mind without having to do much.

A friend of mine equates every LinkedIn post view he gets to the equivalent of making a cold call to remind clients you are still around. And his posts, on average, reach thousands of potential clients every day. Do yours?

LinkedIn is the best B2B marketing tool that’s ever existed and you can do everything from the comfort of your desk. If you are too busy to worry about all that, outsource your executive brand to the experts at our social media agency in Bangkok. We’ll create a unique strategy just for you, write all your posts, make creative videos and interviews with you and connect you to your target audience.

So what are you waiting for? Get in touch today and let’s get started.


About the Author

David Norcross is an award-winning B2B marketing expert with over 15 years of experience in the industry. He’s the founder and CEO of Lexicon as well as the Chairman of the British Chamber of Commerce, Digital Marketing committee.

Lexicon is an award-winning brand storytelling agency focusing on telling impactful stories for clients based in Thailand and South East Asia.


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