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Hospitality

Hospitality

Thailand has one of the world’s most vibrant hospitality sectors in the world. As a proud member of TICA, Lexicon provides Thailand’s hospitality sector with a diverse range of bespoke content production, along with tech and marketing services.

From crafting original brand stories and naming new restaurants, through to capturing the experiential feel of a resort through video production and exquisite copywriting, Lexicon is the partner of choice for hotels, spas and resorts across the country and beyond.

10% discount on all services for TICA members.

WORK SAMPLES

CASE STUDY

Dusit Thani

Challenge

Dusit Thani International represents the central channel for all global Dusit Thani news. Without a clearly defined social media strategy, visual style or tone of voice, engaging with the target audience was a challenge. Lexicon curated all existing brand materials and conducted audience/competitor research, while developing an experientially-focused Big Idea, new content pillars, social media templates and identifying a new audience persona to be used for target advertising.

Result

The implementation of this new strategy saw immediate quantifiable results. The Facebook page surpassed 1 million followers, while the Instagram page quickly saw a sharp increase in engagement. With a consistent experiential-focused approach, Dusit Thani is properly able to differentiate around its core USPs.
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TESTIMONIALS

LOVE FROM OUR CLIENTS

Lexicon’s creative storytelling is easy for our target audience to understand. They use storytelling for content writing, infographic design, animation works and VDO shooting. All  productions were delivered in best quality and timeline. It was my great pleasure to get chance to work with the Lexicon team. Thank you for all the impressive works your team delivered for Citi.
Warunee Ariyavutikul
Digital Sales & Marketing | Citi Thailand
Lexicon always produces exceptional work for both Citigold and Citi Priority as can be seen with our Digital Engagement VDO project.
Warunee Ariyavutikul
Digital Sales & Marketing | Citi Thailand

The Lexicon design team is highly creative and helps to encapsulate our brand in its modern incarnation.

Greg Watkins
Executive Director | British Chamber of Commerce

Lexicon’s creative video team helps ensure the BCCT story reaches its intended audience online.

Greg Watkins
Executive Director | British Chamber of Commerce

It’s a pleasure to work with the Lexicon website team.

Vincent Aloysius
CEO | INSEE Ecocyle

Lexicon has helped me to connect better with my target audience on LinkedIn.

James Egremont
| Connexus

If you want to build your brand you must tell your story, and to tell your story, look no farther than David Norcross and his incredibly gifted storytellers at Lexicon. Their professional advice and support are helping me reach the audience I’ve been looking for.

Larry S. Persons, PhD
Founder and CEO | CQ Leadership Consulting, LLC

Lexicon helped us to update our digital marketing strategy and the results have been impressive.

Greg Watkins
Executive Director | British Chamber of Commerce Thailand

David Norcross and his team at Lexicon got it right away – our vision for the re-design of our quarterly, trade magazine “Voyageur”. It now has a clean, sleek look which makes readers want to pick up the magazine and delve in. Besides their wonderful creativity, the team is an absolute delight to work with. I cannot do anything but highly recommend them.

Rose Swagemakers
Executive Director | Thai-Canadian Chamber of Commerce

Lexicon always produces exceptional storytelling content for us. We have worked with them on web design, content writing, design and animation projects and are delighted with the results.

James Egremont
Director - Asia Pacific | Connexus Global
We are always looking for talented storytellers
band interns to join our family.