Wangdek
Challenge
							This toy company has the local franchise for Mattel’s brands, Thomas the Tank Engine, Barbie, Fisher Price and Hot Wheels. However, without a clear online marketing strategy it was difficult to engage with the target audience, build online momentum or to measure success. Lexicon developed a new online marketing strategy for Wangdek, which included a great focus on video content and newly defined buyer personas.						
				Result
							With an updated approach and key metrics to focus on and measure, qualitative and quantitative increases were seen with improved output, engagement and interest from the target audience.						
				 
								
 
													





 
		

 
				 English
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