In previous articles, we’ve discussed how a strong LinkedIn profile earns attention; and how a consistent publishing rhythm builds familiarity.
However, neither turns into commercial momentum unless the right people see your name often.

In the previous article, we looked at optimizing your LinkedIn profile.
A well-taken-care-of profile earns trust. But, consistently output builds influence.
Most CEOs post on instinct. They share when inspiration strikes, then go quiet for months. But real authority on LinkedIn comes from rhythm. From a structured approach that turns visibility into habit.

A strong profile earns attention. A steady voice earns trust.
Executive branding is the habit of showing your thinking in public so people can judge your leadership with confidence.
A visible, thoughtful CEO gives the market a focal point. Investors look for judgment. Clients look for reliability.

People decide whether to take you seriously on LinkedIn in about two seconds. In that instant, they form a judgment that can open a door or close it forever. They do not read deeply. They glance, feel something, and move on. The question is whether your profile makes them stop.

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https://youtu.be/tDtX8fUIH-8?si=yoGfog3Qmp2efCnA David: All right. Hello, everybody back here again with Lexicon CEO and Founder David Norcross. Hello. For yet another conversation about generative AI. We’ve