Understanding the LinkedIn algorithm is essential in the digital networking era, particularly for professionals and businesses in dynamic markets like Thailand. LinkedIn’s vast network of

In a world where artificial intelligence (AI) is increasingly replacing many job functions, the role of the Chief Marketing Officer (CMO) has taken on an

In the fast-paced world of B2B marketing, staying ahead of emerging trends and platforms is pivotal to maintaining a competitive edge. Lexicon recently published a

Building a brand takes time. But that investment of time and effort pays dividends over the long term. The most famous brands not only receive

LinkedIn is the world’s largest professional network, with over 800 million members and 55 million registered companies. It is also the most trusted social media

Generative AI models have taken the world by storm in 2023 as ChatGPT became the fastest-growing consumer application in history, reaching 100 million monthly active

In recent years, Facebook has rebranded its parent company as Meta, while investing heavily in its Metaverse initiative. So far, this has been a failure

LinkedIn’s editor in chief, Dan Roth, recently gave an interview to entrepreneur.com in which he provided many updates on how the LinkedIn algorithm works and

As a social media marketing agency in Bangkok with a special focus on B2B marketing, Lexicon provides LinkedIn management for dozens of individuals, businesses and

This is part six of a series. Read part one, part two, part three, part four, and part five. In previous entries, we looked at the key

This is part five of a series. Read part one, part two, part three, and part four. LinkedIn Business Pages LinkedIn’s business pages serve many excellent

This is part four of a series. Read part one, part two, and part three. Google Search & SEO Trends in Thailand 2023 Search engines