What’s the secret to our success? Just like our sponsor Lexicon – a leading social media agency in Bangkok – it’s all about teamwork, professionalism and creativity.

In a lot of ways, the marketing game is a lot like hockey. 

You work as a team. You need to have a gameplan. You experience big wins and tough losses. Emotions often run high. And, if you don’t keep your head up, you might end up in the hospital … okay, maybe marketing isn’t exactly like hockey. But that doesn’t mean the coolest game on ice doesn’t have some important lessons for marketers, which is why I’m here today.

Lesson 1: You miss 100% of the shots you don’t take.

That’s a quote from the best player to ever lace up a pair of skates: The Great One himself – Wayne Gretzky.

He should know a thing or two about scoring goals. He scored 894 over the course of his career.

He knew that if you don’t take the shot, you can’t score. The same is true with marketing.

If you let fear of failure guide your decision making, you’re never gonna score. So don’t be afraid to get wild and creative.

You won’t always hit the net, but taking the shot is the only way to go top cheese.

Lesson 2: An assist is just as important as a goal

In hockey, the last two players to touch the puck before the goal score each get an assist, which counts the same as a goal toward your point total.

The pass is just as important as the shot. Same is true in your content. You don’t always need to be the star of the show. Sometimes it’s better to be the set-up man. So have conversations with other experts. If you set them up properly, you’ll get just as much credit for the success of the content.

Of course, you yourself might need an assist from our video production agency in Bangkok, and we’ll be happy to oblige!

Lesson 3: Keep your head up

Hockey’s a dangerous game. If you’ve got the puck with your head down, this might happen to ya: