In previous articles, we’ve discussed how a strong LinkedIn profile earns attention; and how a consistent publishing rhythm builds familiarity. 

However, neither turns into commercial momentum unless the right people see your name often. 

There is no point shouting into an empty voice. That’s why you need to curate your LinkedIn network so you are speaking to your actual target audience on a daily basis.

That requires a network you design, not one you inherit. 

LinkedIn gives you the capacity to add up to 400 connections each month. Used with care, that is enough to shape your audience so your ideas reach buyers, partners and influencers who can act.

Begin with what you already control. Export the contacts in your CRM. Clients, prospects, referrers, alumni and partners belong in your first pass. When the people who already know your work are connected to you on LinkedIn, your future posts start life inside relevant networks. That one action improves distribution before you write a word.

Build demographic filters for your ideal target audience: Title, industry and location are the three that matter most. Then start adding those people to your network. Simple as that.

Decide which job titles make or influence your deals. Select the industries aligned to your plan for the next year. Add the cities that concentrate decisions in your space. For most B2B firms in this region, Bangkok, Singapore, Ho Chi Minh City, Jakarta and Kuala Lumpur are the core. 

This is audience design. It prevents the common mistake of chasing volume without relevance.

Connection building should feel calm and repeatable. Set aside two short blocks per week to run targeted searches and send invitations. Keep a steady pace so you do not exhaust your monthly allowance early. 

Treat the new connection as a starting point, not a finish line.

Your whole content plan should already be designed to educate, entertain and inform these people. So they are going to start seeing relevant content from you as soon as they connect.

For the next couple of weeks, watch for posts of your high value new connections and add analysis in public. Comment on their posts with thoughtful commentary and start to build name recognition and respect.

People remember the names that help them think. If a post is especially relevant, send a short note to thank the author and include one useful resource. Do not attach a sales deck. Do not paste a calendar link. Across Thailand and the wider region, pressure creates resistance. Steady presence creates pull.

Use your own posts to deepen relationships. Design content that invites dialogue from the people you want to know. That’s where good CEO branding and LinkedIn management in Bangkok come in.

When you publish a case study, thank the client sponsor if they are comfortable. When you write about a regional trend, ask a peer in Singapore or Jakarta to add their view. Reference a chamber of commerce discussion or industry roundtable that others attended. One thoughtful post can turn into a small forum. That forum introduces your name to adjacent networks with the same concerns. Reach grows in the right direction.

Keep the hard sell out of the inbox. The best conversations start when the other party sees you as a peer who understands their environment, not as a vendor asking for time.

If you have something truly valuable, by all means enter the inbox. Perhaps you want to share an invite to an event, a new report you have written or even invite them to the podcast studio to be your guest on the next episode. But entering someone’s inbox for the first time with the hard sell will end up in you getting blocked more often than not.