In previous articles in this series, we’ve discussed profile optimization and content strategy. We’ve established how a strong profile earns attention and a steady publishing rhythm builds familiarity.
However, the not-so-secret weapon for victory is video content.
In a newsfeed bleeding to death from an overdose of homogenous AI-generated content, to speak in your authentic voice to a fellow expert on a topic you are passionate about is a killshot to the AI mush of your competitors.
To create influence on LinkedIn, you need long-form conversations that generate short, sharp clips.
The full episode proves depth for a smaller audience on YouTube. The clips carry your ideas to tens of thousands of decision-makers on LinkedIn who scroll quickly and save what helps them act.
In Thailand and across Southeast Asia, buyers want context they can trust and moves they can execute this quarter. Video production in Bangkok is the fastest way to show judgment under pressure.
People hear your voice, watch how you weigh trade-offs, and decide whether to trust you with a big decision. That is why video posts hold attention longer than text and why a professional Bangkok podcast studio production can power your feed for weeks or months at a time.
Think of long form as the source material. You are not chasing views on a one-hour video. You are creating a bank of quotable moments that will become the clips, carousels, and banners that perform inside the LinkedIn feed you have already curated.
Design conversations for clips
Start with one real decision your audience is facing now. Keep the scope tight. Bring on operators who can speak to numbers, clauses, and outcomes in this region. A Thai bank CFO. A Jakarta GM who rebuilt a failed market entry. A Singapore head of procurement who has sat across the table from your clients. People with receipts, not punditry.
Frame topics as outcomes, not themes. Write titles you would put on a banner above a clip. The clause that delayed BOI approval. Two days off cross-border lead time. The hiring rule I will not break again. If the title is vague, the clip will drift.
During the conversation, ask for specifics and mark the lines that land. Who was in the room. Which metric moved. What the contract said.
One session, many assets
From a single recording you should leave with a full episode and several assets built for LinkedIn management. Aim for three to five clips at thirty to ninety seconds, one concise article that captures the core idea, a simple carousel for the framework, and two quote tiles with lines people will save.
Release in rhythm. Anchor clip and article in week one. Follow with the remaining clips based on your content calendar. Ideally you have a bank of interviews, so you can release one clip per week with different guests, ensuring your content is always fresh and your audience is never bored.
Post natively on LinkedIn so the video autoplays in the feed (rather than posting the full YouTube video). Tag the guest also to reach their network, and encourage them to share some of the clips themselves to build credibility and access in their own valuable network.
The goal is not to flood your page. The goal is to stay present with material that helps your exact audience make better calls. When you have already tuned your network and publishing cadence, these assets slot neatly into the system.
Clip craft that works in fast feeds
Clips win or lose in the first two seconds. Even before anyone has clicked play. The banner and thumbnail of your clip will determine if anyone is even going to watch. So pick something sharp, universal and tension filled. Lead with the payoff, not the build-up. Tell the viewer exactly what they will learn.
Write banner lines in plain English. Short, concrete, and saveable. What I misread last quarter. The metric I would kill. This changed our cost base. The slide that wins rooms. The clause that hurt us. These lines work because they promise a lesson and respect the reader’s time.
Add hard captions that are readable on a mobile screen. Keep the framing clean and the audio clear. End your caption with one practical question or a pointer to the full conversation on your site or YouTube.
Then keep the comments useful. Invite peers to add local nuance. Ask a Bangkok COO to validate a lead time claim. Ask a Singapore tax partner to add a clarifier. The right conversation in the comments often outperforms the original clip for relationship building.
Keep production simple and reliable
You want your podcast to look as professional as possibe. Good lighting and background, quality cameras and audio equipment. And ideally, a producer and experienced camera crew. The easiest solution is to book a half day in a Bangkok podcast studio and record two or more episodes in one visit.
Protect the slot like a board meeting. If time is the bottleneck, delegate the parts that slow you down. A producer can handle guest prep, logistics, editing, clipping, and scheduling. Your job is to set the topic, run the conversation, and approve the assets.
How this fits your LinkedIn system
In earlier parts we set the foundations. A profile that passes the two-second test. A content engine that balances authority and humanity. A network that reflects your real market. Video and podcasting turn that system into momentum. Long form creates credibility with the few who need the full context. Clips create familiarity with the many who skim for value. Both point back to your site and your pipeline.
Over time, the effects are obvious. Journalists ask for quotes. Event organisers invite you to panels that match your focus. Buyers arrive warmed by repeated exposure to your thinking. Inside your company, teams see a leader who communicates clearly. None of that is luck. It is a process that runs every week.
If you want help, our Bangkok podcast studio is designed exactly for this purpose. We run studio that delivers the full episode, five clips, an article, and a publish plan. You arrive with a topic and a guest. You leave with a month of assets that speak to the right people.
About the Author
David Norcross is an award-winning LinkedIn & marketing & Executive Branding expert with over 15 years of experience in the industry and over 20,000 followers on LinkedIn. He’s the founder and CEO of Lexicon as well as the Chairman of the British Chamber of Commerce in Thailand Marketing & Communications Committee.
Lexicon is an award-winning brand storytelling agency focusing on telling impactful stories for clients based in Thailand and South East Asia. Specializing in LinkedIn management, podcast studio and video production in Bangkok.
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