At Lexicon, we specialize in telling stories for many of Thailand’s leading brands. As the country’s #1 digital storytelling agency, we’re offered asked to share

B2B is the greatest B2B marketing platform to have ever existed.  Yet, with a seemingly endless plethora of marketing options where to begin? Since time

For decades, marketers have been taught the old saying: “Facts tell, stories sell.” Indeed, brand stories need more than just pure facts to stand out.

As attention spans shrink, the need for engaging content is stronger than ever. Moreover, social media users have made it abundantly clear that they prefer

In today’s digital landscape, storytelling plays an essential role in appealing to customer preferences and experiences. But what can we learn from the greatest storytellers

In the early days of the UFC, fighters from around the world fought in one place using a variety of martial arts disciplines. From Brazilian

Retaining customers is essential for the long-term success of any business, but it’s often overlooked in favor of attracting new customers. As a leading social

Video has become a crucial medium of brand communication with almost 44 million YouTube users in Thailand. As a result video content is being increasingly

How can we turn dry and technical information into engaging social media content? The SaaS (Software as a Service) industry offers some good lessons. SaaS