This is part three of a series. Read part one & part two. YouTube trends in Thailand 2023 YouTube is the second-largest search engine in the

This is part two of a series. Read part one at Social Media Trends in Thailand 2023. Instagram marketing trends in Thailand 2023 Instagram is

B2B marketers are often undervalued and underappreciated. While the expertise of lawyers, consultants and accountants is not to be underestimated, their ability to communicate their

https://www.youtube.com/watch?v=D_XgMRV5OJg David: Hello. Welcome to episode four of Lexicon Late Night. As always, I’m your host, David Norcross, here with my co-host, Justin St-Denis. Justin:

I have over 20,000 connections on LinkedIn – mostly from Thailand. As a result, often when I go to events I meet people who know

Hi, I’m David Norcross, CEO & Founder of Lexicon, the website you are reading right now. Among other things, we’re an executive personal branding agency

“History doesn’t repeat itself, but it often rhymes.”    – Mark Twain In terms of their devastating effects on society, the COVID-19 pandemic and the

Understanding your customers’ pain points and concerns through empathy, as highlighted in our previous article, is only part of the equation for effective marketing.  

Utilizing empathy in your marketing strategy lets customers feel directly engaged – and in turn, inspires them to care about your business. At our digital

Before the most recent lockdown, Lexicon expanded its office to include areas for events, training, and socialization. Although the pandemic forced us to make a