Your company spends a lot on its marketing, but doesn’t have much to show for its efforts. Is it possible you’re going about things the

Evolutionary biologist Richard Dawkins first coined the term “meme” in his 1976 book The Selfish Gene. He defined it as an idea that self-replicates and

Take charge of your company’s story, as you put together its biography and persona. Because if you don’t take charge of it, then someone else

Nearly 75 years ago, United States President Harry S. Truman put a sign on his desk which simply said: “The buck stops here.” The sentiment

Digital marketing is all about meeting your customers where they are. And in Thailand, most of them are likely on LINE. Just the 20th most

Lexicon Founder and Managing Director, David Norcross, won an award for Expat Entrepreneur of the Year at the 2019 King Power Thailand International Business Awards.

If you want to be seen and heard on social media, you have to post content. Lots of content. Some experts recommend that businesses post

The Lexicon team attended AMCHAM’s monthly luncheon on September 26th at St. Regis Bangkok Hotel. The luncheon was aimed at discussing influencer marketing and omnichannel

The smartphone era began just over a decade ago, while the internet itself only gained a wide audience within the last 25 years. In an

Written in 1936, yet still one of the best-selling books today, How to Win Friends and Influence People relies on a keen grasp of human

Ads That are More than Skin Deep – The World of Emotional Marketing When talking about emotional marketing, we may think about ads on TV

Storytelling is the heart of any marketing campaign. A great story can imprint a product or service into the minds of audience members, helping to