The Lexicon team attended AMCHAM’s monthly luncheon on September 26th at St. Regis Bangkok Hotel. The luncheon was aimed at discussing influencer marketing and omnichannel

The smartphone era began just over a decade ago, while the internet itself only gained a wide audience within the last 25 years. In an

Written in 1936, yet still one of the best-selling books today, How to Win Friends and Influence People relies on a keen grasp of human

Ads That are More than Skin Deep – The World of Emotional Marketing When talking about emotional marketing, we may think about ads on TV

Storytelling is the heart of any marketing campaign. A great story can imprint a product or service into the minds of audience members, helping to

Storytelling Through Visuals Visual communication is the ultimate universal language. The company that can tell a great story through visual means gains a massive advantage

Although billboards, TV ads, print ads, and other means of offline advertising persist, the future of marketing is digital. Most marketing activities already take place

You run a business that sells an exceptional product at a fair price. As soon as a customer tries it for the first time, you’ve

An active and skillfully executed social media campaign is an important part of online brand building, but it is not the only ingredient needed for

The historical trajectory of mass media content is often characterized as one of decreasing attention spans. The relaxed televised conversations and long-form reporting of fifty

Back in the ancient days before the internet, when phones hung on walls and dinosaurs roamed the earth, the promise of true mass communication seemed