Brands succeed when they build positive associations in the minds of their intended audience. In today’s crowded business environment, however, capturing and keeping audience attention

Brand identity is incredibly important in business, as customer loyalty lies with the brand attached to the company. Rebranding is often necessary – but if

Lexicon is 6 and a half years old now, and a whole lot of things have changed over the years. One thing that has remain

My last article examined some Executive Branding essentials, to help you develop a winning approach. Today, let’s pull back the curtain on what makes for

Lexicon, Bangkok’s leading Digital PR and Brand Storytelling agency, has recently expanded its office. The expansion’s main features are the state-of-the-art video production studio and

Brands that understand the needs, motivations, and preferences of their customers, and then take decisions based on these insights and behavioral data, will have a

This year’s Digital 2021 Report for Thailand provides essential guidance for brands looking to maximize their online marketing efforts in this rapidly changing environment. Published

Bangkok, Thailand, March 2021 – Lexicon Business Communications, Bangkok’s leading Digital PR and Brand Storytelling agency, has appointed Maxime Schmitt as its new Chief Technology

Bangkok, Thailand, March 11th, 2021 – Lexicon Business Communications, Bangkok’s leading Digital PR & Brand Storytelling agency, has signed an MOU with Pridi Banomyong International