In today’s fast-paced society, where consumers and clients expect projects to be done by yesterday, it’s hard for many businesses to stay on top of the latest fads and trends that are currently dominating the communications space. There is simply too much white noise between a brand and its target audience.
However, with the right digital marketing tools to cut through the static, any business can make real inroads with its target audience. Businesses that invest in professional video content marketing have a much easier time engaging audiences within, and even outside of, their niche market.
As the leading video production agency in Bangkok, Thailand, we have spent years building an excellent team and honing our video content production skills. We understand the technical intricacies and nuances of video content, from the planning stage all the way through post-production, while also staying focused on the key benefits of the medium.
By bridging the artistic with the commercial, and the trendy with the timeless, video content centered around quality storytelling can deliver enormous advantages for your brand. Here are three important ways that video content provides marketing value:
- Portability and popularity
Video content has grown into one of the most popular forms of media today, with an international study conducted in 2020 finding that over 40% of the population watches at least one hour or more of online videos per day.
The popularity of video content can be attributed in large part to the introduction of smartphones, with their portability as a key advantage. Facebook has observed that its own users are 1.5 times more likely to view a video on their smartphones than on any other device.
If your business wants to maximize this digital opportunity, the experienced creators at our video production agency in Bangkok can connect with these viewers – whatever demographic they may be a part of. Videos optimized for short and impactful visual storytelling, easily viewable on the screen of a mobile device, can generate an impressive return on investment for any brand.
- Improved conversion rates
Video content can leave a deep impression on the human senses, just as catchy music can make people dance, and cooking shows can stimulate their taste buds. The right visual story can be the deciding factor when it comes to your audience choosing your brand or a competitor’s.
The psychological effect of video storytelling can be dramatic indeed. According to HubSpot, placing a video on your homepage can increase conversion rates by 80%. As one of the leading video production agencies in Bangkok, Thailand, our experienced videographers can assist you in creating compelling videos that stand the test of time.
- Search engine compatibility
If you are looking for a better way to reach your target audience, look no further than video content. As YouTube is the second largest search engine after Google, your business will slowly earn recognition over time if your videos are posted on YouTube as well.
As the leading video production agency in Bangkok, Thailand, our team of creative videographers are well versed in creating video content that can engage – and even expand – your niche demographic. Contact us today to get started.
Lexicon is a digital marketing agency in Bangkok, Thailand. We use branded storytelling to connect our clients with their ideal audience through social media marketing, website design, video production, branding, copywriting, and a full range of Bangkok creative agency services as well as our Bangkok translation service. All work is done in-house by our talented internationally-minded team of creative storytellers and every project is created bespoke to suit our clients’ needs.