How to choose a digital marketing agency in Bangkok, Thailand
Thailand has a lot of firms operating in the digital space, and each has its own distinct area of expertise. If you’re looking for the best digital marketing agency in Bangkok, you’ll find a world of difference between start-ups and amateur companies on one side, and well-established firms on the other.
As a business owner, your first step should be to have a clear understanding of your own objectives. Is there a specific audience you’re looking to connect with? Do you have a specific goal in mind? The answers to these questions will play a large part in deciding whether you choose a multinational PR agency, a one-man band Google advertising specialist or an integrated digital storytelling firm.
Whichever option you peruse, you need to ensure that the firm you choose has a diverse portfolio along with testimonials from across many industries, that means it is versatile and can work in many different styles – a definite plus. If its work is limited to clients in only one particular industry, then that can be alright as well … but only if you happen to be in that same industry, and in that case you’ll want to watch out for potential conflicts of interest.
As a corollary, case studies are an important follow-up to their previous work for other clients. The online marketing agency you’re examining may indeed have worked with many clients, but how often were their sales or ranking targets met as a result of that work? Case studies are an excellent way to kick the tires of any marketing firm, in order to see if they’re the real deal or just another pretty face.
Next, you’ll want to see clear examples of their work. Any digital marketing agency in Bangkok, Thailand should show plenty of examples of its video capability, graphic design, creative writing and social media capabilities right up front. Sit down with a marketing expert at your company, and review the work that the agency is presenting. It should be better than anything you can produce in-house, at least for the type of budgets they work with.
Check their own social media channels – how lively they are, how frequently they are updated, and how well they present themselves in their posts. Needless to say, all of these variables should be in excellent health if you would like the agency to handle your own marketing needs.
Last but not least, check to see if they practice good quality thought leadership. Showing expertise in a field is a superb way of positioning yourself as a leader within it. Any potential social media marketing firm should be comfortable writing clear and detailed factual sentences, giving off an air of authority for the benefit of its clients.
An effective tone with interesting content is essential in today’s market. That’s why all of the above services need to be of great quality, but also internally consistent. The writing should fit the visuals, and both should be appropriate in the context of the brand. This holistic approach leads to a clear and positive brand identity for the client, and a winning strategy as the company moves forward into the online age.
At Lexicon, we are open about our approach to all of these services. Examples of our work are available for all to see via the links above, along with our recommended strategy for digital marketing success. Our strength is in our team, along with the coordination and quality they bring to each assignment.
In fact, if you’re looking for the best digital marketing agency in Bangkok, congratulations: you’ve already found it
Lexicon is a full-service digital marketing agency in Bangkok, Thailand. We specialize in corporate storytelling and produce all of our content in-house, including branding, copywriting, video production and graphic design. Lexicon’s social media marketing services start from just 25,000 THB per month.
Why Facebook’s recent algorithm changes are good for business
Facebook’s Fall from Grace: The Scandal and What It Means for the Future of Digital Marketing
Digital Marketing Essentials: 104 Multimedia Design
Digital Marketing Essentials 103: Thought Leadership Content Writing