When last year’s Digital Report was released in early 2020, the word ‘pandemic’ was far from the thoughts of most people around the world. We

Lockdowns and business closures led to extraordinary levels of digital activity in 2020, from online meetings to e-commerce and more. Even after a vaccine is

With COVID concerns still on the minds of many consumers, video will continue to play an outsized role in day-to-day life. Despite its prevalence online,

COVID-19 has done more than anything else in the past decade to move work and lifestyle online. From corporate giants to lone-wolf entrepreneurs, having an

The essence of social media is in its constantly evolving nature – its impermanence, as it embraces the present moment. For marketers, the challenge will

We once checked in with a client, asking, “How are you doing?” The answer came back: “The usual. Running around at 110 mph with my

How does your marketing department measure success? Through clicks and likes? Follower counts? Engagement rates? Web page visits? Brand recognition surveys? Overall sales? The best

A struggling economy presents a particular dilemma for businesses, which somehow need to balance two priorities which are in direct opposition to one another: The

In a tight economy, disposable income is hard to come by – and most markets have a lower ceiling than normal. Businesses must therefore make

Business leaders around the world have been forced to make impossible budget decisions since the pandemic began wreaking havoc on the world economy. The difficulty

Year after year, people in Thailand spend more time online than almost any other population in the world. This cultural feature leads to two opposing