The essence of social media is in its constantly evolving nature – its impermanence, as it embraces the present moment. For marketers, the challenge will

We once checked in with a client, asking, “How are you doing?” The answer came back: “The usual. Running around at 110 mph with my

How does your marketing department measure success? Through clicks and likes? Follower counts? Engagement rates? Web page visits? Brand recognition surveys? Overall sales? The best

A struggling economy presents a particular dilemma for businesses, which somehow need to balance two priorities which are in direct opposition to one another: The

In a tight economy, disposable income is hard to come by – and most markets have a lower ceiling than normal. Businesses must therefore make

Business leaders around the world have been forced to make impossible budget decisions since the pandemic began wreaking havoc on the world economy. The difficulty

Year after year, people in Thailand spend more time online than almost any other population in the world. This cultural feature leads to two opposing

In this tumultuous year, you’re looking to cut costs and reduce overheads, but you can’t afford to go radio silent with your marketing either. Thankfully,

Most marketers dream of going viral. After all, what could be better for your brand than having your content shared by thousands and seen by

Well-crafted cinematography amplifies the impact of storytelling, using visual language to shape the tone and content of all that appears onscreen. Everything from pacing, to

Information is power. The shining promise of the internet has been the democratization of that power: Users from every country and social class would gain

Healthcare professionals, food suppliers, frontline service staff, and other essential workers around the world have been – and continue to be – the true heroes