Lexicon is 6 and a half years old now, and a whole lot of things have changed over the years. One thing that has remain

My last article examined some Executive Branding essentials, to help you develop a winning approach. Today, let’s pull back the curtain on what makes for

We once checked in with a client, asking, “How are you doing?” The answer came back: “The usual. Running around at 110 mph with my

How does your marketing department measure success? Through clicks and likes? Follower counts? Engagement rates? Web page visits? Brand recognition surveys? Overall sales? The best

A struggling economy presents a particular dilemma for businesses, which somehow need to balance two priorities which are in direct opposition to one another: The

In a tight economy, disposable income is hard to come by – and most markets have a lower ceiling than normal. Businesses must therefore make

Business leaders around the world have been forced to make impossible budget decisions since the pandemic began wreaking havoc on the world economy. The difficulty

Year after year, people in Thailand spend more time online than almost any other population in the world. This cultural feature leads to two opposing

In this tumultuous year, you’re looking to cut costs and reduce overheads, but you can’t afford to go radio silent with your marketing either. Thankfully,

Cancelled flights. Mandatory quarantines. Months of lockdowns and restrictions. Even as malls, shops, and markets begin to re-open around Thailand, the sense of cautious optimism

With social distancing in place, there are no expos to go to or trade shows to attend. As the economy staggers, your company’s digital marketing