Full-Spectrum Expertise: Why Specialists Own the Future of Marketing
A struggling economy presents a particular dilemma for businesses, which somehow need to balance two priorities which are in direct opposition to one another: The
A struggling economy presents a particular dilemma for businesses, which somehow need to balance two priorities which are in direct opposition to one another: The
In a tight economy, disposable income is hard to come by – and most markets have a lower ceiling than normal. Businesses must therefore make
Business leaders around the world have been forced to make impossible budget decisions since the pandemic began wreaking havoc on the world economy. The difficulty
Year after year, people in Thailand spend more time online than almost any other population in the world. This cultural feature leads to two opposing
In this tumultuous year, you’re looking to cut costs and reduce overheads, but you can’t afford to go radio silent with your marketing either. Thankfully,
Cancelled flights. Mandatory quarantines. Months of lockdowns and restrictions. Even as malls, shops, and markets begin to re-open around Thailand, the sense of cautious optimism
With social distancing in place, there are no expos to go to or trade shows to attend. As the economy staggers, your company’s digital marketing
In retrospect, perhaps we should have expected it. Ours is an age of disruption, begun with a technological leap forward – which in turn has
Storytelling is the heart of any marketing campaign. A great story can imprint a product or service into the minds of audience members, helping to
To find out how Lexicon can help your brand
tell its story more effectively
Lexicon Limited (Head Office)
Wall Street Tower
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