How to Build a Universe

22 intertwined movies. Dozens of recurring characters. A single vibrant, colorful universe filled with awe-inspiring heroics and wisecracking personalities. As Avengers: Endgame looks ready to break all kinds of box office records, it’s worth taking …

How to Write a Killer Press Release

Newspapers and magazines receive dozens (if not hundreds) of press releases every day. To ensure yours gets noticed, you’ll need to get the title just right and make every sentence count. Here’s how to do …

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Unintended Consequences: Fake News on Social Media and What Happens Next

All the talk in the blogosphere this week has been about the influence that ‘fake news’ may have had in the US election. Here we take a wider view of this phenomenon, to see where …