How to Write a Killer Press Release

Newspapers and magazines receive dozens (if not hundreds) of press releases every day. To ensure yours gets noticed, you’ll need to get the title just right and make every sentence count. Here’s how to do …

Blog Image

Unintended Consequences: Fake News on Social Media and What Happens Next

All the talk in the blogosphere this week has been about the influence that ‘fake news’ may have had in the US election. Here we take a wider view of this phenomenon, to see where …

Blog Image

How Trump Won: Social Media Marketing & Branding

The day before the election, we posted an article called ‘David vs Goliath’, about how small businesses in Thailand and around the world could defeat larger ones by being faster to adapt to the new media landscape – specifically …

America and the Rise of the Social Media Election

It’s true that politics in America will never be the same. But neither Donald Trump nor Bernie Sanders are the ones changing the game. Something much deeper is at work. America’s two main political parties …

Blog Image

DC v MARVEL: Tone of Justice

Businesses in Bangkok and around the world can learn much from the success of Marvel’s recent movies and the relative failure of DC’s heroes to connect with their audience. A compelling story, consistent tone and …

How to Be an Expert at Twitter Part 5

(Click here for Part 4) As social media evolves, so must marketers. Twitter recently announced a set of rule changes that users should be aware of, particularly if they post on behalf of a company …

What is a Persona?

Think of your favorite stories. Your favorite books. Now imagine what they would feel like if you took away the unique personalities of all the characters. If you deleted their names and their experiences. If …

How to Be an Expert at Twitter (Part 4)

Social media management is a delicate process, and even the simplest of posts should be made with very careful attention to language and imagery. We’ve seen already how a wrong word or a careless hashtag can bring disaster …