The new decade will undoubtedly bring surprises around every corner, but one area where trends are clear is within the world of digital marketing. This
Nearly 75 years ago, United States President Harry S. Truman put a sign on his desk which simply said: “The buck stops here.” The sentiment
Lexicon Recognized at Thailand International Business Awards as Founder David Norcross Named an Expat Entrepreneur of the Year
Lexicon Founder and Managing Director, David Norcross, won an award for Expat Entrepreneur of the Year at the 2019 King Power Thailand International Business Awards.
An active and skillfully executed social media campaign is an important part of online brand building, but it is not the only ingredient needed for
The historical trajectory of mass media content is often characterized as one of decreasing attention spans. The relaxed televised conversations and long-form reporting of fifty
Back in the ancient days before the internet, when phones hung on walls and dinosaurs roamed the earth, the promise of true mass communication seemed
Oceans of digital ink have been spilled about the corrosive effect of social media on the psychology of its users. We are giving up too
Despite all the advances in Digital PR over the last decade, typical product marketing continues to be framed from the traditional perspective of the manufacturer.
Consumers select your product because you stand out, not because you blend in. If your brand is indistinguishable from others in your sector; if your