Utilizing empathy in your marketing strategy lets customers feel directly engaged – and in turn, inspires them to care about your business. At our digital

Before the most recent lockdown, Lexicon expanded its office to include areas for events, training, and socialization. Although the pandemic forced us to make a

The pandemic has forced virtually every industry to evolve, and few have changed more quickly or dramatically than digital marketing. Entirely new platforms have arisen

Brands succeed when they build positive associations in the minds of their intended audience. In today’s crowded business environment, however, capturing and keeping audience attention

Brand identity is incredibly important in business, as customer loyalty lies with the brand attached to the company. Rebranding is often necessary – but if

Lexicon is 6 and a half years old now, and a whole lot of things have changed over the years. One thing that has remain

My last article examined some Executive Branding essentials, to help you develop a winning approach. Today, let’s pull back the curtain on what makes for

Lexicon, Bangkok’s leading Digital PR and Brand Storytelling agency, has recently expanded its office. The expansion’s main features are the state-of-the-art video production studio and

Brands that understand the needs, motivations, and preferences of their customers, and then take decisions based on these insights and behavioral data, will have a