More and more B2B companies are realising how effective video content can be in promoting their brand. Indeed, social video generates a staggering 1,200% more

“History doesn’t repeat itself, but it often rhymes.”    – Mark Twain In terms of their devastating effects on society, the COVID-19 pandemic and the

“I’m not a doctor, but I’m pretty sure if you die of cancer, the cancer also dies at exactly the same time. So that, to

Many companies have the misconception that a simple, do-it-yourself or low-cost website design is good enough to market their business. While this instinct may have

“We have two ears and one mouth so that we can listen twice as much as we speak.” – Epictetus   In this era of

Excellent online content management is vitally important to businesses, especially on social media. When done right, this type of marketing generates greater visibility for your

A brand identity is most effective when it reflects the values and aspirations of the organization it represents. Brand logos should also project these same

Understanding your customers’ pain points and concerns through empathy, as highlighted in our previous article, is only part of the equation for effective marketing.  

Utilizing empathy in your marketing strategy lets customers feel directly engaged – and in turn, inspires them to care about your business. At our digital

Before the most recent lockdown, Lexicon expanded its office to include areas for events, training, and socialization. Although the pandemic forced us to make a

The pandemic has forced virtually every industry to evolve, and few have changed more quickly or dramatically than digital marketing. Entirely new platforms have arisen

Brands succeed when they build positive associations in the minds of their intended audience. In today’s crowded business environment, however, capturing and keeping audience attention