Copywriting for Hotels: How the Right Style Leads to the Right Audience

When copywriting for hotels, word choice is everything. You can show nice photos of well-made beds, sparkling sinks and a deep blue pool open to swimmers under the moonlight – but hotels are one industry where pictures …

How to Be a Great Editor in a Bangkok Copywriting Firm

Every copywriting firm needs to have strong writers and editors. As an English editor in Bangkok, your job is to be as invisible as possible, while doing everything you can to help your writers achieve their goals. Nobody …

Ghostwriting: Is it Really Possible to Capture Someone’s Voice?

Celebrities, company executives, and other busy people in Bangkok will always need to publish. But their main talents aren’t related to writing, and they don’t have the time or energy to put together a document …

How to Be an Expert at Twitter (Part 2)

There is a rule that most of us learn sooner or later, and often painfully. The rule is: If you’re going to put something in writing, make sure it’s something you wouldn’t mind your worst enemy …

Using Social Media Marketing to Enhance Your Online Reputation in Bangkok

The importance of having a distinct and unique online presence has never been more important, and it will become increasingly important as more and more business moves online in Bangkok. Many firms offer the same product and …

5 Tips for Excellent Bangkok Copywriting

A picture may be worth a thousand words, but if your website has only pictures, it will never rank on Google. The trick to being popular online is to write in an effective and entertaining way …

What is Copywriting? Bangkok and the Future of Online Business

Bangkok is a city on the move, and these days it is increasingly important for companies to produce well-written, interesting online content in order to succeed in the city. Often it is through a firm’s online …

How To Improve Your Company’s Reputation Online: Bangkok social media management

Social media is an integral part of daily life in Bangkok: whether for buying clothes, catching up with the latest celebrity gossip or finding out what you should spend your money on at the cinema. …

How Not to Get Lost in Translation: Thai, English and beyond

Both Thai and English people, like any two nationalities, are separated by more than just language. There is an entire unique cultural background and history that each group of people inherits, which can come out …

Thai – English Translation 5 secrets you need to know

I have been translating between Thai and English for my entire professional career and there are many little secrets I have picked up along the way. Below is a quick list of five things that …