An active and skillfully executed social media campaign is an important part of online brand building, but it is not the only ingredient needed for
The historical trajectory of mass media content is often characterized as one of decreasing attention spans. The relaxed televised conversations and long-form reporting of fifty
Back in the ancient days before the internet, when phones hung on walls and dinosaurs roamed the earth, the promise of true mass communication seemed
LINE is by far and away the number one mobile messaging platform in Thailand – 95% of mobile Internet users have it. The Japanese app
Oceans of digital ink have been spilled about the corrosive effect of social media on the psychology of its users. We are giving up too
Despite all the advances in Digital PR over the last decade, typical product marketing continues to be framed from the traditional perspective of the manufacturer.