Oceans of digital ink have been spilled about the corrosive effect of social media on the psychology of its users. We are giving up too
Despite all the advances in Digital PR over the last decade, typical product marketing continues to be framed from the traditional perspective of the manufacturer.
Bangkok, Thailand, July 2019 – Lexicon Business Communications, Bangkok’s leading English and Thai-language digital marketing provider, has acquired Next Step Systems, a Hong Kong-based company
Who would’ve thought that digital marketing could be like boxing? The analogy is surprising at first, but it turns out that the same key principles
With Facebook announcing changes to its News Feed ranking algorithm, along with a new ‘Clear History’ tool, digital marketers may soon have a harder time
In terms of sheer volume and reach, Facebook remains the undisputed king of social media platforms. Yet every service has its own unique strengths. For
People now consume more content than ever before. In the USA, the average adult spends 11 hours a day perusing content. That’s an average. No
My Life in Advertising was published over 90 years ago, but remains one of the most incisive and influential marketing books available today. Its author,
You are not the hero. The customer is the hero. Your marketing campaigns should position your brand as the guide in your customer’s story. The
