Although billboards, TV ads, print ads, and other means of offline advertising persist, the future of marketing is digital. Most marketing activities already take place

You run a business that sells an exceptional product at a fair price. As soon as a customer tries it for the first time, you’ve

An active and skillfully executed social media campaign is an important part of online brand building, but it is not the only ingredient needed for

The historical trajectory of mass media content is often characterized as one of decreasing attention spans. The relaxed televised conversations and long-form reporting of fifty

Back in the ancient days before the internet, when phones hung on walls and dinosaurs roamed the earth, the promise of true mass communication seemed

We’ve all seen cute animal photos and videos while scrolling down our news feed. The cuteness overload melts our hearts and inspires us to make

LINE is by far and away the number one mobile messaging platform in Thailand – 95% of mobile Internet users have it. The Japanese app

Oceans of digital ink have been spilled about the corrosive effect of social media on the psychology of its users. We are giving up too

Despite all the advances in Digital PR over the last decade, typical product marketing continues to be framed from the traditional perspective of the manufacturer.