

Selecting a Social Media Influencer: Should You Go Macro or Micro?
Everything Old is New Again A long time ago, the marketing strategy for large companies was to find the hottest celebrity, sign them to an
Everything Old is New Again A long time ago, the marketing strategy for large companies was to find the hottest celebrity, sign them to an
Through a sensible program of outsourcing, your company’s secondary tasks can be carried out with the same expertise as your primary ones – often faster
In this first installment of Bangkok Thought Leaders, Lexicon Managing Director David Norcross sits down with Grant Thornton Chairman, Chris Cracknell to discuss the changes
Marketing, with its power to make or break your company’s fortunes, shouldn’t be left to chance. If you’d like to give your digital efforts an
Every single minute, 400 hours of new video are uploaded to YouTube. 455,000 tweets are published. 3.3 million Facebook posts are put online. Perhaps even
As the economic structure adapts to the Thailand 4.0 model, questions abound about whether the country will meet its milestones on schedule. Can the infrastructure
Some of the most valuable properties in the world are intellectual properties. When excitement hits a fever pitch for “the new iPhone” or “the next
With endless choices available to modern consumers, every company needs to make a conscious effort to establish its own niche. Are you striking the right
What does a creative agency in Bangkok, Thailand charge? Finding a reliable graphic design agency in Bangkok can be a real challenge. Though there are a lot
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